It is important to create a short video introduction. It plays a key role in the success of any campaign.
Here are some tips:
It doesn’t have to be a Spielberg spectacular, either. I simply used my iPhone to take the video. I held the phone and walked around my studio. It is normal to hate seeing and hearing yourself on video, but after 15 takes, I got used to it. This allowed me to select the best take for the campaign.
After a lot of research, the best project description should be short, direct, clear, positive, personal, entertaining and tell a story.
Don't write too long. Get the critical information across early, as most people simply scan the first paragraph or two.
Having great images helps get your message across faster and is more memorable. Having an image of yourself adds a personal touch and a face to your campaign.
Make sure that someone read your campaign and provide feedback before you launch it.
Be precise as to what the funds will be used for. I focused my requests on specific parts of the fitting cost. It gave potential supporters confidence that I’d spend the funds responsibly.
The first 48 hours
The first 48 hours is the most important period. I got 80% of my goal within the 48 hours and reached my target within 36 hours. According to Pozible, Wednesday and Thursday are the best pledge days, so launching your campaign on a Wednesday is a good idea!
I used the following channels to promote my campaign:
Overall, the biggest success came from Facebook and my newsletter.
I also created a day-to-day strategy for social media posting. It helped me stay on track. During the campaign, I was extremely active in creating interest and driving people to my crowdfunding site. I also responded to all feedback on social media and replied to comments on my crowdfunding site.